Survey Results

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In order to collect useful data in terms of presenting my final project, I created a survey to help me gather opinions on different elements about my project from its name, how it will be advertised discovering if people would even enjoy the style of game it is.

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I created nine questions in order to best gather the data I needed:

1. What is your age?

2. How often do you spend on your phone?

3. Do you play mobile games?

4. If you do play mobile games, what style of game do you like the most?

5. What would you think a game titled 'Sour Punch' would be about?

6. Would you be more interested in playing a game from seeing an animated trailer for it?

7. What would draw you into playing a new game after seeing a trailer?

8. Are you often found skipping adds when watching YouTube videos?

9. If you were to see an un-skippable add for a game, would you be more likely to dislike the game or want to play the game?

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The first question was there to get a sense of the age range for the people actually taking part in the survey, My main demographic of under 18 have 4 people take part and my extended audience of 18-24 being the main responses I received with 16 indivuals in this demographic.

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The second question told us how often people spent on their phone. As my game would be one available on mobile, I would need to know how often people would have in their day to play on their phones. As the most popular response was over 4+ hours at a time, I concluded that making it a mobile game was a good choice.

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For the third question, I asked if the people taking part in my survey did in fact, play mobile games. From this question, I found more people played mobile games than I expected.

This lead onto my Fourth question very well, getting to know what types of games people would play. As my game is an RPG style fighting game, I was happy to see people enjoyed this style of game as the second most popular type. The most popular answer was 'Other' where a lot of people specified either what game they played on mobile or one of game types I hadn't included within my options. These answers ranged from First Person Shooters, Arcade style games or people explaining that they don't play mobile games.

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For the fifth question, I let those taking the survey answer within a text box to ensure I got a more specific response. I wanted to see if the name for my game actually fit the style of the gameplay and overall story of the game. To find this out, I had people answer what they thought a game titled 'Sour Punch' would be about.

I actually got a lot of very creative answers, but the overall theme and trend for these responses happened to be about a fighting game to so with citrus or candy style characters. This made me happy to hear as my game would involve lots of fighting between the main characters and the enemies, so hearing the title was a good enough way to explain the basic concept was amazing news.

A lot of responses seemed to think of the citrus characters being a sour candy, rather than the sour fruit the game is actually based around, which is actually very interesting considering one of the most popular mobile games of its generation, candy crush, was also talked about in the audience feedback for this question. People called 'Sour Punch' a "Candy Crush rip-off" or "similar to candy crush" This made a lot of sense once I heard it, but I feel; as though my game as a whole is incredibly different to candy crush in terms of style, themes and overall gameplay as Sour Punch isn't a puzzle game.

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For the sixth question, I asked if people would be more drawn to a game if they saw an animated trailer for it. As my project is about creating an animated trailer for my game, I needed to know if people would even like this as an idea. I was very happy to hear that 22 of the 24 responses I received for this question were positive.

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For the seventh question, I wanted to know what people would like to see displayed most within a trailer. I knew I only had limited time and resources so i couldn't include a clip of gameplay that could be shown in the final game as a whole. From this, I asked if people would like to see more of:

• Gameplay

• Aesthetic/Design

• Writing/Story

• Characters/Comedy

I was surprised to see that half of the overall response would have liked to see gameplay, so from this I will include a basic animated walking cycle of the characters in the world and passing it off as 'Gameplay.' My Trailer will mainly include character design, story and bits of comedy to help along the lack of gameplay and hopefully intrigue a larger audience.

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For the eighth question, I asked if people were often found skipping YouTube ads when they appeared before a video. Unsurprisingly, everyone who answered this question said yes. I knew this would be the case as I skip ads more often than I let them play. However, as one way to share my animated trailer would be by making it an add that played before YouTube videos, I see now that it could do quite a lot of damage, as shown by the follow up question: Question nine.

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For the final question, I asked if seeing an un-skippable add for a game on YouTube would have some dislike the game, like the game or a different answer they would have to specify. From the responses I received, I was actually incredibly surprised. I expected the majority answer to be that people would immediately dislike the game. However, the majority response was in the 'other' category where people mainly said it all depended on the quality of the add overall which would swat the audience in skipping it or not.

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This was good to know as I had initially thought the feedback I would receive for this question would be very negative. Hearing that people would be upset about an add, but still watch it and consider looking into the thing being advertised depending on the adds quality and enjoyment. This makes me more determined to make my animation the highest quality it can be as to ensure that the enjoyment is the highest it can be.

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Overall, I am very pleased by my surveys results. My expectations for what the results might have been were actually disproven with how accepting and understanding the audience is overall, being very forgiving of an animated trailer for a game they might not have necessarily wanted to play it before seeing the trailer. I will take this research into consideration when talking about my product and how I would have shared and advertised it if it had been a product fully created and I had more assets to create a trailer for an finished game.